“Hi, I’m Phuong, an incoming 9th-grade student from Vietnam. Alongside my deep passion for K-pop culture, I have always been keenly interested in environmental issues and how modern business models influence consumer behavior. Noticing how the entertainment industry’s explosive growth is unintentionally creating a massive ‘environmental debt’ through aggressive marketing strategies, I was inspired to research and write this article. Through this piece, I hope to provide a direct perspective on the hidden cost behind record-breaking album sales, while amplifying the youth’s voice for a truly sustainable ‘Green K-pop’ movement,” said Phuong.